{"id":5582,"date":"2026-08-03T20:31:13","date_gmt":"2026-08-04T00:31:13","guid":{"rendered":"https:\/\/adamalexander.co\/?post_type=rainbow_projects&#038;p=5582"},"modified":"2026-08-04T03:23:48","modified_gmt":"2026-08-04T07:23:48","slug":"lakeland-christmas-parade-2018","status":"publish","type":"rainbow_projects","link":"https:\/\/adamalexander.co\/?rainbow_projects=lakeland-christmas-parade-2018","title":{"rendered":"Lakeland Christmas Parade 2018"},"content":{"rendered":"<h2 data-interaction-id=\"e549ced\">1. Project Overview<\/h2>\n<h4 data-interaction-id=\"2a8d976\">The Client, Challenge, and Objective.<\/h4>\n<p data-interaction-id=\"2f50aab\">Aruza Pest Control needed a complete website redesgin to modernize it&#8217;s online presence, improve SEO performance, and create a scalable platform for future marketing inititatives. As the in-house Digital Marketing Manager, I led the strategy, planning, and execution while coordinating with leadership and external vendors.<\/p>\n<hr data-interaction-id=\"91556b8\"   \/>\n<h2 data-interaction-id=\"18c803b\">2. My Contributions<\/h2>\n<h4 data-interaction-id=\"dcd3760\">My Contributions, Process, and Technologies<\/h4>\n<p data-interaction-id=\"ab6a22d\">Aruza Pest Control needed a complete website redesgin to modernize it&#8217;s online presence, improve SEO performance, and create a scalable platform for future marketing inititatives. As the in-house Digital Marketing Manager, I led the strategy, planning, and execution while coordinating with leadership and external vendors.<\/p>\n<hr data-interaction-id=\"d5d2f31\"   \/>\n<h2 data-interaction-id=\"9c170d5\">3. Gallery<\/h2>\n<h4 data-interaction-id=\"c96e192\">Work Related to the Project<\/h4>\n<hr data-interaction-id=\"da0dee1\"   \/>\n","protected":false},"excerpt":{"rendered":"<p>1. Project Overview The Client, Challenge, and Objective. Aruza Pest Control needed a complete website redesgin to modernize it&#8217;s online presence, improve SEO performance, and create a scalable platform for future marketing inititatives. As the in-house Digital Marketing Manager, I led the strategy, planning, and execution while coordinating with leadership and external vendors. 2. My [&hellip;]<\/p>\n","protected":false},"featured_media":5584,"menu_order":0,"template":"","rainbow_projects_category":[47],"class_list":["post-5582","rainbow_projects","type-rainbow_projects","status-publish","has-post-thumbnail","hentry","rainbow_projects_category-video"],"acf":[],"_links":{"self":[{"href":"https:\/\/adamalexander.co\/index.php?rest_route=\/wp\/v2\/rainbow_projects\/5582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adamalexander.co\/index.php?rest_route=\/wp\/v2\/rainbow_projects"}],"about":[{"href":"https:\/\/adamalexander.co\/index.php?rest_route=\/wp\/v2\/types\/rainbow_projects"}],"version-history":[{"count":7,"href":"https:\/\/adamalexander.co\/index.php?rest_route=\/wp\/v2\/rainbow_projects\/5582\/revisions"}],"predecessor-version":[{"id":5594,"href":"https:\/\/adamalexander.co\/index.php?rest_route=\/wp\/v2\/rainbow_projects\/5582\/revisions\/5594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adamalexander.co\/index.php?rest_route=\/wp\/v2\/media\/5584"}],"wp:attachment":[{"href":"https:\/\/adamalexander.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5582"}],"wp:term":[{"taxonomy":"rainbow_projects_category","embeddable":true,"href":"https:\/\/adamalexander.co\/index.php?rest_route=%2Fwp%2Fv2%2Frainbow_projects_category&post=5582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}